COMPANY: Leadership Team

Leadership Team

Keith Simons – President Controls Division | S. Brian Simons – Founder | Sam Simons – President, Chief Operating Officer

S. Brian Simons started OEM Controls over 60 years ago. He built the company from the ground up and endured numerous location changes and the typical trial and error that all businesses face. As the business grew he needed a few extra hands to help in the running of the daily functions. S. Brian Simons brought on his sons to help take on the responsibilities of running a successful industrial controller design company. Keith Simons stepped into the business in the role of President of Controls Products heading all things controller oriented. Sam Simons headed the Data Delivery department as President of that area of the company.

Keith’s division focuses on creating controllers, foot pedals, panel systems, handles, electronic modules, and specialty products that can be found inside operating industrial equipment. Industries in which our products can be found in include but are not limited to; aerial work platform, agriculture, marine, turf care, logging, airport, material handling, utility, emergency, mining, waste removal, railroad, paving, and cranes.

Sam focuses on operations, strategy, organizational structure, and business development at OEM Controls. His work centers on aligning people, processes, and technology to drive scalable growth, improve execution, and deliver measurable value to customers across the off-highway industry. By strengthening operational systems and go-to-market strategy, Sam helps ensure that new products, services, and partnerships translate into improved performance, stronger ROI, and long-term business sustainability.

Together, the Simons have built a team-based environment for both employees and customers. They work collaboratively to deliver high-quality products and services that exceed expectations, while continuously improving through disciplined execution, operational excellence, and thoughtful product and process innovation.

Keith Simons

President, Controls Division

Sam Simons

President, Chief Operating Officer

Ken Fried

Vice President

Rob Lipinsky

Director of Manufacturing

Erica Ruggerio

Controller

Paul Rohaly

Director of Engineering

Theresa Pallo

Director of IT

Melisa Dupke

Director of Human Resources

Ben Thomas

Vice President of Business Development

Bill Skura

Quality Manager

Jess Blakeman

Continuous Improvement Manager